Thursday, February 24, 2011

Coffee People

So I suspect that 5 Hour Energy commercials are supposed to be annoying, but this one especially irks me. For most coffee people I know—myself included—morning coffee is about the waiting, the making, the fussing. It's the ritual, the routine. Maybe most of my coffee cohorts and I are the exception rather than the rule; but it seems that, contrary to popular belief, for us, coffee is not about the caffeine. At least, not primarily about the caffeine.

This ad would be like telling a beer person, "Why fuss with that beer? You have to wait for the head to set, drink it slowly ... To hell with that. Do this shot of Vlad. It'll get you drunk without all the hassle." Yeah. And by "Yeah," I mean "No."

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